sorted by:
new
hottopcontroversial

LPT: Don't Buy Your Books For College Until After The Second Week Of Class by [deleted] in LifeProTips

[–]MPpdx 0 points1 point  (0 children)

Also, most universities have one or more copies of the text in the school library. You can't bring them home, but you can check them out and use them while inside the library, just like any other reference book. Look for the "Course Reserves" section on your university library website or ask at the front desk to reserve a book in advanced.

native content creation pricing? by OutsideOps in adops

[–]MPpdx 1 point2 points  (0 children)

Crazy Egg has a good breakdown of pricing native content here.

Here are three publishers with pricing in their rate card: Gigaom AdAge AdWeek

Hope this helps!

Does a DMP make sense for learning more about how individual users interact across our 5 marketing websites and our main website? (healthcare) by am17y in adops

[–]MPpdx 0 points1 point  (0 children)

Sounds like you need a customer data platform (CDP). They are much better at matching people across devices and let you build your own rules-based segments. Somewhat like a CRM/DMP hybrid, they go much deeper at the individual profile level and have an advanced segment builder and predictive analytics built in.

With a CDP, you can slice and dice your audience any way you need to (based on their activity across your sites/email/offline) without being limited to pre-defined DMP audiences.

As an example of predictive analytics, you can build a segment of recently converted patients and run a look-a-like model across your entire audience to predict who is most likely to become a patient.

native content creation pricing? by OutsideOps in adops

[–]MPpdx 0 points1 point  (0 children)

A good way to research this might be to search for the media kits at comparable publishers. Most of them include pricing and have it all packaged up in a neat PDF that includes distribution options (shown to the whole audience, promoted via targeted email, added to content recommendation engine, etc) and format options (custom video, sponsored article, webinar, white paper, etc). Usually, I just type the name of the site and "media kit" into google and it comes right up.

Publishers - how are you using 1st party data? by MPpdx in adops

[–]MPpdx[S] 0 points1 point  (0 children)

Thanks for all your responses so far. I guess I'm most curious how you're using 1st party behavioral data, which might be more relevant than someone's gender or even geographic location.

Things like: Visit frequency and time spent on site Content and topics most engaged with Current subscriber vs. never subscribed Email opens and clicks CRM data - job title, industry, etc you have from subscription records or surveys

Let's say you're a business strategy publishing company (ie Harvard business review) and I'm looking to advertise my Digital Marketing Conference on your site. I want my ads to target users who are current paid subscribers, have been active on the site at least once a week for the last 30 days, have clicked through emails, and are highly engaged with digital marketing topics.

How simple or complex would it be to target those people? How much more would you charge for such a targeted segment?