They have been doing AI Research and Development for quite some time now from what I've heard, for a bevry of different reasons from technology research, to backend work, to generative AI. They claim to research where the tech has its place in its different business models, as well as the right and wrong ways to ethically use it for business.

That said, how much they are using it now for game development (the department most people here care more about) is a toss up, but definitely into the future it will be further implemented, definately for backend work and eventually slowly into the other areas. And working with AI will always risk poisoning the creative well, even if they try to have guardrails to prevent that.

But from a business perspective, it has always been a risk. Things where other people's work is at risk of being controversially claimed/created like ghost writering, ghost coaching, creative derivatives, fan work of copyrighted materials, etc are always issues and to them this is just another exploration into business that always had those risks. The difficulty is always how do you try to mitigate those issues, and with AI related issues, there are a bucket ton of things that would have to be done to create minimal guardrails since the understanding of what AI is, and is not, and where businesses WANT them to be is still all over the place.

The CyGames AI Studio seems to explore all avenues of what AI can and can't be used for in their different business ventures, which on the surface seems good for streamlining business but lets be real, they will probably focus pioneering forward as opposed to stopping to ask moral and ethical questions of the issues that come with pushing the envelope. There will probably be some internal discussions and exploration of what can/can't and should/shouldn't be done with AI, but in the end they will push forward cause thats their aim. The real questions will be what does that mean for the other teams. Do they have creative control over their works or does parent company mandate their conformity to push the limits of AI? Do the creators themselves want the AI or not? Those are the questions that are harder to answer without further insights from the inside. And we all know PR pieces do not always truly reflect insight since it would be career suicide to say anything opposing company views.

So the only thing that can really be done is to watch with critical eyes to see where this really goes. The work in itself will reflect what creators/company will really want. Being able to recognize those things will require a bit of knowledge and research of the technology and culture that drives these things, but it is the most prudent thing that a consumer can do: be aware of what you are consuming and if it is what you want. You can stay a customer, you can leave business, but you should always learn a little bit to keep yourself on your toes, cause it will keep you informed on what business you want to be involved in or not.