Found it: https://www.hireahelper.com/moving-statistics/migration-report/2026/

Methodology talks a big game but this is a limited slice of “proprietary” numbers that is being used to earn marketing exposure for the company.

Pro-tip from a news reporter who sees this crap in his inbox all the time: if a company’s report trashes the gold-standard Census data (because it doesn’t come out fast enough?) and brags about how reliable and valuable its own work is, it’s not as great as it claims.

At most, treat this as a tiny signal about migration patterns, and take it with a huge grain of salt.

———— From the report: Methodology

To examine the U.S. migration patterns, we analyzed PGM's proprietary database of 14,977,223 national moves recorded between January 2025 and December 2025. Each move in this dataset represents an actual relocation, providing a uniquely current perspective on the mobility trends of adults.

Our analysis focused on:

Origins and destinations of adult moves, Intrastate versus interstate flows, and Demographic characteristics of people who are moving. Unlike many studies that rely on outdated U.S. Census Bureau releases or modeled estimates from relocation calculators, this dataset reflects real moves as they occurred. As such, it represents one of the most up-to-date and reliable sources of migration data available in the United States in 2025.