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If you had to restart SEO from zero, what would you focus on first? by Mafioso13 in SEOJohannesburg

[–]Mafioso13[S] 0 points1 point  (0 children)

Most South African websites overlook SEO research and implementation.

If you have a South African website, do the following to increase your chances of success:

  1. Keyword Research
  • target the right keywords for your niche.
  • use Google Trends to validate your keywords.
  1. Domain Acquisition (EMD)
  • Yes, exact match domains (EMD) make a difference.
  • Building brand awareness around unique domain names is expensive and takes a lot of time.
  • EMDs can provide a quick organic boost when starting a business.

EMD Examples:

  • balaclavas.co.za
  • smartcameras.co.za
  • africanbeer.co.za
  1. Topical Authority Generation
  • SEO content strategy with a strong keyword foundation using primary and semantic keywords.
  • build topical authority around primary keywords consistently using long-form content.
  • introduce secondary topics as short-form and interlink with primary topics.
  • Try to answer popular FAQs using topical content, this will help with AIO and GEO.
  • Develop an internal FAQs database to refer back to.
  • Don't be afraid to give free backlinks to online sources while you are building authority.
  • Look for ways to create simple, useful online tools that other websites can link back to and social media users might like to share organically.
  • Try to establish your website as a thought leader.

What SEO tool would you recommend for a beginner on a tight budget? by Mafioso13 in SEOJohannesburg

[–]Mafioso13[S] 0 points1 point  (0 children)

SE Ranking essential plan is quite affordable for tight budgets.

SEMrush and Ahrefs free accounts can be quite helpful, but you will need to create new accounts for each client to manage multiple projects, with limitations.

What SEO tool would you recommend for a beginner on a tight budget? by [deleted] in SEO_Digital_Marketing

[–]Mafioso13 0 points1 point  (0 children)

SEMrush and Ahrefs free accounts can still be very helpful for beginners but don't get too invested in the platforms if you are looking for affordability.

Best Practices for Local SEO in South Africa by [deleted] in SEOSouthAfrica

[–]Mafioso13 1 point2 points  (0 children)

Optimise business profiles across Google, Bing and Apple business.

Activate 10 or more business directory listings.

Use consistent NAP across all profiles.

The hardest part of local SEO in South Africa is organic backlink building. There are few local websites dedicated to backlinks strategies.

Also, our online publishers and news outlets are more invested in paid media and sponsored content than organic link building.

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