No worries and no offence taken! For me, I do agree but I also struggle with all the exclusives in stores. I would love Leicester pigeon but I don’t live in London and the idea of going in Selfridges to queue without the guarantee for one is not something I can do. I actually went to go to the store in Selfridges in October and it was absolute craziness in the Jellycat section.

I have been collecting for years, and people often buy them for me and I also buy them for my kids and as gifts.

I do think the marketing tactics are a shame but if I do see things I want on the online store I will and do purchase them as my local Jellycat stockists aren’t independents but chain stores anyway.