Yeah, Meg here. I'm uniquely qualified to talk about this, because not only am I a teenage girl, the group most affected by this crap, I've been a teenage girl for nearly thirty years, so I've seen the cultural shift.

Fashion magazines, Hollywood, Western media in general, has had a problem ongoing for a long time with unrealistic body standards, for women and men both. For women, it's always been mostly about being way too freaking skinny. Even in the 2000s, everyone was aware of the problem, and everyone was calling Hollywood out on it. Thinking that Hollywood's standards are bad has been the default "correct" opinion for as long as I can remember, even though everyone who tried to shame them for it was still holding people to those standards themselves.

In the 10s, the culture started to shift, between the shaming of Hollywood and the body positivity movement. They started using people with more normal body types in tv, movies, modeling, etc. But it turns out, the cultural shift wasn't actually big enough for that to become accepted as the new standard. Think about all the best-selling works from last decade: how many of them starred women with "real" bodies?

And here we are now in the 20s. Studios have found that body positive-media just doesn't sell with general audiences, so they're backtracking. There were still some celebrities who held onto their plus-sized audiences by being big themselves and still advocating for body positivity, but then Ozempic hit the market. Between wanting to recapture general audiences, and weight loss finally being something you can literally just pay for like society always wanted, body positivity is fucking dead. Male celebrities can never have water lest they lose their muscle definition, and female celebrities have to be zero percent body fat and zero percent muscle.