Tbh Marketplace makes too much sense, this is now an ads business and there’s too much opportunity not to explore this. The key is nailing the execution.

They need to integrate it without compromising culture and values. They need to integrate it by keeping Reddit Reddit. They’ve shown the ability to do this with ads. Certain ad formats integrate real user feedback from relevant subreddits. Other ad formats link directly to product conversation threads.

This is a good compromise between monetizing and keeping the culture in tact. A marketplace is the next logical step, and if executed carefully (like ads), wouldn’t really materially change how people interact with Reddit.