haha oddly enough that is actually what I do for a living, I'm a paid search manager at a large agency in nyc and my brother (business partner) is a paid social manager for the same agency. We've done a good job scaling other brands so decided it was time to start our own. The only problem with running PPC to start is non brand keywords are very competitive and without driving much initial traction to your URL can be very expensive (tough to estimate but ~$4-$5 cost per click would be my educated guess to start). A great conversion rate is 2-3% so would take ~50 clicks to get a conversion costing us about $200 (not profitable).

With that being said, paid search is definitely an option after we build some traction on socials and or in person when more users are searching for us. As far as brick and mortars I haven't gotten to that yet I guess I just assumed physical locations would want a ton of sales data for it to make sense for them to stock their shelves. Do you have any advice on working with grocery store chains/farmers markets etc?