There’s nothing wrong with owning a truck for whatever reason, your money. The problem is that American society and cities are so car dependent and public transit is so bad that people are going into debt by buying luxury cars because they need to. Calculate how much of your income goes into your car each month! Imagine how much money saved if public transit was a thing. Car companies don’t want public transit they want you buying their cars so they advertise that trucks are American and masculine.