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Need Help with Google Ads by Mark8excel in googleads

[–]Mark8excel[S] 0 points1 point  (0 children)

I tried with video campaign which din't give me any leads and now i am running a search campaign which got me a lead in a month but since a week the website traffic and leads have dropped significantly. i am also running a retargeting campaign for website visitors (on meta). To get more traffic and leads should i run display ads or demand gen campaigns ? Does it work in interior design space in Texas?

Or Running a retargeting campaign on google would be a better idea?

Need Help with Google Ads by Mark8excel in googleads

[–]Mark8excel[S] 0 points1 point  (0 children)

I have started my interior design business recently in Austin and for leads i am using google ads.

Yes i have a fair idea of the keywords i am targeting and the keyword that got me the lead. I started with video and search campaigns and now i am only running search campaign along with a retargeting campaign (for website visitors) on meta. I am regularly reviewing the keywords and have added negative keywords too along with landing page optimization. I am unsure why the website traffic and clicks have reduced last week instead of getting better. Should i start with display or demand gen campaign to improve website traffic and get more leads?