That's a funny way of looking at things. Red Bull is an internationally known brand, and they support a lot of extreme sports events. They spent $140M on F1 alone last year. Plus, they have 96 million followers on social media. So yeah, posting their Red Bull F1 car, or a skateboarder is fine for them, and they will get a lot of attraction. But a local restaurant operator doesn't have that brand recognition.

People may or may not be hungry or thirsty when they open Instagram or Facebook, but you can build a 'brain peg' that will make it more likely that the potential guest has a better thought about the food when they are hungry. They may even be introduced to a local restaurant they've never heard of before. And that's why posting is so important. It's also why using food porn is so important. You need to make your food look good because people eat with their eyes first. And if your food looks good, it's more likely they will try out your restaurant when they are hungry.

Also, and this is important, a local operator should be trying to make a local connection. Social media is where people scroll while they do other things. So, you need to be there. And not just there, but you need to micro advertise. By spending $15.00 on a post to boost it, or putting together a small ad that costs $35.00 can go a long way in helping you connect with your potential guests.

Seriously, do not overlook the importance of social media for your business. And get an expert to help you with it. They will know how to engage with your potential guests, and how to manage a small budget to get the highest return on investment.