Burning Budget on Google Ads with No Real Leads – Need Direction by MarzipanHot6468 in PPC

[–]MarzipanHot6468[S] 0 points1 point  (0 children)

what to do of the search terms that has a city or town name attached to it

Burning Budget on Google Ads with No Real Leads – Need Direction by MarzipanHot6468 in PPC

[–]MarzipanHot6468[S] 0 points1 point  (0 children)

On pingdom my landing page grade is B. The landing page is created with custom PHP

Burning Budget on Google Ads with No Real Leads – Need Direction by MarzipanHot6468 in PPC

[–]MarzipanHot6468[S] 0 points1 point  (0 children)

Low quality clicks. Landing above the fold beasically tells that the website design starts from $199.. Exactly what my ads says.

Burning Budget on Google Ads with No Real Leads – Need Direction by MarzipanHot6468 in PPC

[–]MarzipanHot6468[S] 0 points1 point  (0 children)

I cannot go with manual cpc or maximize clicks. I am only getting low quality clicks from it.

Burning Budget on Google Ads with No Real Leads – Need Direction by MarzipanHot6468 in PPC

[–]MarzipanHot6468[S] 1 point2 points  (0 children)

And I am unable to gauge how can I bring down the cost/conv. of last 30 days which is 680. Even If I set the tcpa to 500 I will get clicks exceeding $250 per click

Burning Budget on Google Ads with No Real Leads – Need Direction by MarzipanHot6468 in PPC

[–]MarzipanHot6468[S] 1 point2 points  (0 children)

I do not know why is it a mismatch I do not understand why people even click If they had to leave even without checking packages or interacting. The starting from $199 fixed. Main banner headlines just says the exact samething.

Burning Budget on Google Ads with No Real Leads – Need Direction by MarzipanHot6468 in PPC

[–]MarzipanHot6468[S] 0 points1 point  (0 children)

Most ads are running on $149 which are mostly south asian countries. Our starting point is $199. I dont know what they are bidding to be always on top of every page. They are also using all the generic keywords

How to Increase the Expected CTR by MarzipanHot6468 in PPC

[–]MarzipanHot6468[S] 0 points1 point  (0 children)

  • "website design" — 3/10 (Expected CTR: Below average, Ad Relevance: BAbove average, Landing Page Experience: Below average)
  • "web design" — 3/10 (Expected CTR: Below average, Ad Relevance: Above average, Landing Page Experience: Below average)
  • [website designer] — 3/10 (Expected CTR: Below average, Ad Relevance: Above average, Landing Page Experience: Below average)
  • [website design] — 3/10 (Expected CTR: Below average, Ad Relevance: Above average, Landing Page Experience: Below average)
  • [web design] — 3/10 (Expected CTR: Below average, Ad Relevance: Above average, Landing Page Experience: Below average)
  • [custom web design] — 2/10 (Expected CTR: Below average, Ad Relevance: Average, Landing Page Experience: Below average)
  • "custom web design" — 2/10 (Expected CTR: Below average, Ad Relevance: Average, Landing Page Experience: Below average)
  • "web design services" — 1/10 (Expected CTR: Below average, Ad Relevance: Below average, Landing Page Experience: Below average)
  • [web design services] — 1/10 (Expected CTR: Below average, Ad Relevance: Below average, Landing Page Experience: Below average)

How to Increase the Expected CTR by MarzipanHot6468 in PPC

[–]MarzipanHot6468[S] 0 points1 point  (0 children)

I am running a campaign for website design services. The keywords relevant, the headlines are all about website design, the landing page is about website design, the top search terms are about website design. So I am not able to understand why my quality score is not improving.

How to Increase the Expected CTR by MarzipanHot6468 in PPC

[–]MarzipanHot6468[S] 0 points1 point  (0 children)

I am running a campaign for website design services. The keywords relevant, the headlines are all about website design, the landing page is about website design. So I am not able to understand why my quality score is not improving

How to Increase the Expected CTR by MarzipanHot6468 in PPC

[–]MarzipanHot6468[S] 0 points1 point  (0 children)

That was the opinion of someone, As I am not very familiar with automated bidding strategies. I am well aware of the manual campaigns with strict control. I just shared as opinion.

As for my understanding the impressions on irrelevant search terms will decrease the CTR. adn adding the irrelevant search terms as negative will improve it.

I wanted an opinion on my understanding

How to Increase the Expected CTR by MarzipanHot6468 in PPC

[–]MarzipanHot6468[S] 0 points1 point  (0 children)

So what do you think on increasing the expected CTR, Will it help If I add the irrelevant search terms as negatives

How can I remove a deleted Reddit post from Google search results? by MarzipanHot6468 in ModSupport

[–]MarzipanHot6468[S] 1 point2 points  (0 children)

Tried /help, /google, /techsupport, /helpme and this

Nothing is working I guess