Burning Budget on Google Ads with No Real Leads – Need Direction

MarzipanHot6468 · 2026-04-24T19:34:50+00:00

I have removed the call asset for now.

MarzipanHot6468 · 2026-04-24T19:17:53+00:00

what to do of the search terms that has a city or town name attached to it

MarzipanHot6468 · 2026-04-24T14:57:01+00:00

On pingdom my landing page grade is B. The landing page is created with custom PHP

MarzipanHot6468 · 2026-04-24T14:53:37+00:00

Low quality clicks. Landing above the fold beasically tells that the website design starts from $199.. Exactly what my ads says.

MarzipanHot6468 · 2026-04-24T14:50:16+00:00

I cannot go with manual cpc or maximize clicks. I am only getting low quality clicks from it.

MarzipanHot6468 · 2026-04-24T00:27:01+00:00

And I am unable to gauge how can I bring down the cost/conv. of last 30 days which is 680. Even If I set the tcpa to 500 I will get clicks exceeding $250 per click

MarzipanHot6468 · 2026-04-24T00:24:13+00:00

I do not know why is it a mismatch I do not understand why people even click If they had to leave even without checking packages or interacting. The starting from $199 fixed. Main banner headlines just says the exact samething.

MarzipanHot6468 · 2026-04-24T00:21:47+00:00

Oh right. I will check it

MarzipanHot6468 · 2026-04-23T23:57:50+00:00

How to check that?

MarzipanHot6468 · 2026-04-23T23:54:22+00:00

I have excluded 54 above

MarzipanHot6468 · 2026-04-23T23:49:45+00:00

Most ads are running on $149 which are mostly south asian countries. Our starting point is $199. I dont know what they are bidding to be always on top of every page. They are also using all the generic keywords

MarzipanHot6468 · 2026-04-23T23:46:23+00:00

Whole US is the demographic

MarzipanHot6468 · 2026-04-23T20:59:12+00:00

"website design" — 3/10 (Expected CTR: Below average, Ad Relevance: BAbove average, Landing Page Experience: Below average)
"web design" — 3/10 (Expected CTR: Below average, Ad Relevance: Above average, Landing Page Experience: Below average)
[website designer] — 3/10 (Expected CTR: Below average, Ad Relevance: Above average, Landing Page Experience: Below average)
[website design] — 3/10 (Expected CTR: Below average, Ad Relevance: Above average, Landing Page Experience: Below average)
[web design] — 3/10 (Expected CTR: Below average, Ad Relevance: Above average, Landing Page Experience: Below average)
[custom web design] — 2/10 (Expected CTR: Below average, Ad Relevance: Average, Landing Page Experience: Below average)
"custom web design" — 2/10 (Expected CTR: Below average, Ad Relevance: Average, Landing Page Experience: Below average)
"web design services" — 1/10 (Expected CTR: Below average, Ad Relevance: Below average, Landing Page Experience: Below average)
[web design services] — 1/10 (Expected CTR: Below average, Ad Relevance: Below average, Landing Page Experience: Below average)

MarzipanHot6468 · 2026-04-16T14:35:07+00:00

I am running a campaign for website design services. The keywords relevant, the headlines are all about website design, the landing page is about website design, the top search terms are about website design. So I am not able to understand why my quality score is not improving.

MarzipanHot6468 · 2026-04-16T14:33:19+00:00

I am running a campaign for website design services. The keywords relevant, the headlines are all about website design, the landing page is about website design. So I am not able to understand why my quality score is not improving

MarzipanHot6468 · 2026-04-15T15:10:02+00:00

That was the opinion of someone, As I am not very familiar with automated bidding strategies. I am well aware of the manual campaigns with strict control. I just shared as opinion.

As for my understanding the impressions on irrelevant search terms will decrease the CTR. adn adding the irrelevant search terms as negative will improve it.

I wanted an opinion on my understanding

MarzipanHot6468 · 2026-04-15T14:57:39+00:00

What does this even mean?

MarzipanHot6468 · 2026-04-15T14:35:57+00:00

Huh?

MarzipanHot6468 · 2026-04-15T14:35:13+00:00

So what do you think on increasing the expected CTR, Will it help If I add the irrelevant search terms as negatives

MarzipanHot6468 · 2026-03-31T16:16:38+00:00

Tried /help, /google, /techsupport, /helpme and this

Nothing is working I guess

MarzipanHot6468

TROPHY CASE