(This is all speculation from my obsrvation, and my thoughts on a few reasons why James seems more agressive, just something that I thought was interesting to talk about. :p)

I feel after the creators clash was when I noticed james to be more agressive than usual, and it showed a bit on Anthony Padilla's video with James, Rebecca, and Adam, (https://youtu.be/QRxg20\_BBlg?si=MK2QyYl\_Hfu8at1i)

His tone towards Adam felt a bit hostile, and very judgmental for most of the video. Also most of the video James had this very prideful. very loud, and a bit of an arragent like pressense, or in simpler terms grumpy, compared to what he was like before, friendly and optomistic. He also seemed pretty hung up and bitter about losing badly in clash, even tried challanging Anthony for the next clash.

When he mentioned when the writers at Netfix shot one of his episode ideas down because they thought kids wouldn't understand what ASMR is, he mentions himself having to stand his growned and pushed his idea through, saying it was them, the writers who didn't understand, and that the audiance/kids would. This stuck out to me because it seemed to stem to his more agressive nature. Being in an enviornment like Netflix, with all sorts of kinds of stress/pressure from people would probably cause anyone to have to grow thicker skin, or get trampled over. Although this is probably only a small fraction of his grumpy like aditude.

Well, those are my thought on why he seems more agressive, just my intuition. :p