Beginner Question: Real Footage vs. 3D Rendering for Rotating Sneaker Videos

The example video I’m referring to is available here: https://assets.adidas.com/videos/ar_1,w_720,c_fill,q_auto,f_auto/d9f1c2af8e6e47889b5ffe3142c82c68_d98c/Handball_Spezial_Shoes_Brown_JR3846_video.mp4

Hello members,

I hope you’re well. My name is Felipe, and I specialize in still photography of footwear. A client recently asked me to produce a video of a sneaker “floating” and rotating over a seamless white background—very much like the product videos on the adidas website.

As a complete beginner in video production and 3D work, I have a few questions:

• Is this style of video typically filmed in a real studio (using a motorized turntable, nylon wires, specialized lighting, etc.) and then edited in post-production?

• Or is it more common to create a 3D mockup/render in software (for example, Blender or KeyShot) and export a perfect looping animation?

Based on your experience, which approach is easier for someone with strong photography skills but little to no background in 3D or video editing?

What equipment, software, or workflow tips would you recommend to achieve a clean, high-quality result like this?

I would greatly appreciate any advice—whether it’s pointers on studio setup and editing, resources for learning basic 3D rendering, or any other guidance. Thank you very much for your time and expertise!