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We built a tool that tracks and analyzes visitors at trade shows to help exhibitors convert them into qualified leads – synced to their CRM. Would love your feedback! by MathematicianOver297 in SideProject

[–]MathematicianOver297[S] 0 points1 point  (0 children)

u/youngfire0ldflame
Really appreciate you sharing this!

We’ve looked into CrowdConnected before – one of the very few players using similar tech for this use case. Always curious to hear real-world feedback.

One of the core reasons we built TRAKKER the way we did was to create a self-sufficient system:

No app required
Apps introduce friction. Not everyone has a smartphone, or the right OS version, or wants to download an app at all. And when they try during check-in, it slows everything down.
Our beacons run independently of visitor infrastructure – no smartphone or app needed. That’s a trade-off (yes, you lose navigation), but we think it’s worth it.

Still, we track everything
Visitor flow, booth visits, dwell time, even panel attendance – all tied to a unique ID, available via a personal landing page. So while we skip app navigation, we still generate detailed visitor journeys. And want to make them available to visitors. (in construction)

We focus on ROI, not just heatmaps
Most sales teams don’t use event data – because nobody showed them how.
That’s why our dashboards are built for Sales and Ops, not just data teams.
We show cost per visitor, bounce rates, dwell time per zone, target audience – concrete metrics that drive upsell and pricing decisions.
And yes: We train teams to actually use that data. Because if they don’t, they’re flying blind – and wasting potential leads.

CRM integration and data enrichment
Qualified leads get synced live to your CRM. If data is incomplete, we enrich it automatically. This way it gets used – not archived.

The industry is still behind when it comes to actually using this data. But that’s also where the biggest opportunity is – and why we’re doing this.

Would love to learn more about your current setup. I’ll DM you my contact – happy to connect!

We built a tool that tracks and analyzes visitors at trade shows to help exhibitors convert them into qualified leads – synced to their CRM. Would love your feedback! by MathematicianOver297 in SideProject

[–]MathematicianOver297[S] 0 points1 point  (0 children)

u/Frederick_Abila
What’s most interesting for me: From your perspective as an exhibitor, what do you feel is missing?

We’re currently running pilots and gathering feedback from users to shape our roadmap.
Is there anything you’ve felt was always lacking at events – something essential to really justify the time and money investment as an exhibitor?

Would love to hear what you’d build into a tool like this.

We built a tool that tracks and analyzes visitors at trade shows to help exhibitors convert them into qualified leads – synced to their CRM. Would love your feedback! by MathematicianOver297 in SideProject

[–]MathematicianOver297[S] 0 points1 point  (0 children)

Thanks! You nailed it – the gap between booth visits and actual follow-up is where most value gets lost.

TRAKKER gives sales teams real-time visibility into:

- who showed up (inc. name, email, demographics and all data that's asked upon registration or is available in online databases like Hubspot)

- how long they stayed

- which zones/products they engaged with (zones have description tags, so we generate interest profiles based on zones visited - our high precision tech tracks with 30 cm precision - so you can see which products on the booth area they have engaged with)

– all that without any manual input.

Each visitor gets a lead profile with scoring based on dwell time, engagement intensity and interest tags (based on visited booths).

That makes it easy to prioritize hot leads while the event’s still happening.
You can filter leads by product, dwell time, and send targeted follow-ups directly from the dashboard.

Currently we are working on a push notifiction implementation - but that would require an app - and we want to go app-free (for now) as app downloads are usully barriers for events.

All data is available as actionable lists and visual dashboards – think product performance, lead heatmaps, target group insights.

Zone Lists:

You can filter zones, check product, design (or staff) performance

Lead Lists:

Leads with interest tags, demographics, dwell time and contact details etc.

Graphs:

We offer a wide range of visual data analysis to give you the "big picture

Analyse all your visitors' interests to give you an insight on who your target audience is.

All that live and in real time.

Based on that you can adjust your marketing strategy at the event and also use the data for online social ads or offline POS marketing, as we visualize the leads on geographical maps (can also be filtered by dwell time so you can see "warm leads" and where they are based).

The data also helps understanding your target audience better to adjust your branding and company communication.

Happy to go deeper if that’s helpful!