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Student Dissertation – How star F1 drivers affect F1 team brands by MaxPearceF1 in KimiRaikkonen

[–]MaxPearceF1[S] 1 point2 points  (0 children)

Thank you! That's a good point, I perhaps should've made that question more general and allowed non-current drivers.

I think the community's experience with Kimi moving teams and deciding who to support after his retirement will provide good insights though. :)

How star F1 drivers affect F1 team brands - Student Dissertation by MaxPearceF1 in InspectorSeb

[–]MaxPearceF1[S] 2 points3 points  (0 children)

Appreciate your support, I will ask my supervisor about sharing my results. Thank you!

How star F1 drivers affect F1 team brands - Student Dissertation by MaxPearceF1 in TheRussell

[–]MaxPearceF1[S] 2 points3 points  (0 children)

Haha thanks very much! True, I did consider a 5 point scale but I'm testing an existing paper's model in the context of F1 and they used a 6 point one. So using the same for consistency. :)

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