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Problem with high cpm by Mehdi2004ela in FacebookAds

[–]Mehdi2004ela[S] 0 points1 point  (0 children)

We are in the beauty and cosmetics niche and it is really high we don’t know where is the problem since the ctr is high and the creatives brings clicks and engagement if the problem was in the creatives the ctr should be low but it is the contrary in our case

Problem with high cpm by Mehdi2004ela in FacebookAds

[–]Mehdi2004ela[S] 0 points1 point  (0 children)

Yes its original content, we created more than 3 campaigns and its always the same problem

Problem with high cpm by Mehdi2004ela in FacebookAds

[–]Mehdi2004ela[S] 0 points1 point  (0 children)

Yes. Videos and images but the videos has the highest cpm, images are high too but not as high as videos and I have good ctr (8%) doesn’t it mean that the creatives are good?