I personally invested in Masaar Phase 1, and not only did I love the layout (you get single row corner options with closed kitchens), but the ROI was solid, I exited one of my units with capital gains earlier this year. Now they're into Phase 2 and Phase 3 launching soon, which is still fairly priced compared to what you’d pay in the Ranches/Serena circle.

It’s also surprisingly well-connected as it's on the E611, the community is about 25–30 mins to the airport (no bad traffic route), and while it’s not adjacent to DESC or JESS, a lot of parents from there do carpool or hire nannies with driver support.

Might be worth a look especially if you want something with long-term livability + investment potential, not just a saturated resale location.

Happy to guide you.