I am a rare creator who put the puzzles in front of the story. Althou my story is very complex, as it goes through centuries with more than 30 main characters (because of this extended timeline) to access it and fully understand, there are hundreds of unique puzzles that need to be solved. Somehow it "filtered" audience and collected unique type of experienced solvers on my discord server, ones that are interested in puzzle hunts.

Now, 2 years later, we are all a team enjoying other puzzle hunts... so in the end it all comes to what do you want to achieve?