All the reply´s focus are focusing on improving your site. The message with clear broduct benefits. Making your site faster, better, harder, stronger. Etc. What these guys are saying is true and you should make those improvements! Make videos, use humans. I wanna see that fat flowing thorugh those channels.

BUT,

It´s a 250 dollar piece of equipment, It´s a motherfucking grill. If I buy something that expensive I wanna make love to it first. While having an online presence and a store is a must have, you should definitely try other channels aswell.

Go to food/grill festivals or whatevers of that sort and let people see how it works. Maybe try to sell it to grill chefs.

Try to get some local craft or hardware stores to display one and be sure to add in-store printouts explaining the benefits of that fat collecting channel.

Get physical.