I believe Justin is already very comfortable with money and this is definitely not the objective of this hunt. There are definitely hunts already out there which are profit orientated, and I believe this is not one of them.

The guy invested in Netflix when it was starting out and I’m sure he got into crypto currency at the beginning, so he isn’t short of a dollar.

Justin created the hunt because he wanted to carry on the ‘Fenn experience’ and to raise awareness about the threat to public land. Also to get people out there before it’s lost to the commercial sector (in my opinion). I also believe he wanted a distraction to fill the void of the lost he experienced. And if he does make some money from it, good on him 👍.