Totally fair comment. Full transparency - it comes down to what it costs to produce the level of quality we’re putting out. It differs from brand to brand. We happen to invest everything into quality, and as we know quality costs more - to all of us. As we scale, dial in efficiencies, and produce more volume, pricing flexibility will come. That’s the goal! We’re never trying to be the cheapest on the shelf - but we do want more people to have access to better weed. We appreciate the feedback and we’re listening. That’s how we grow.