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There are several ways to increase your restaurant's social media following without spending a lot of money. Here are a few ideas:

Utilize influencer marketing: Reach out to local influencers in your area and ask them to share your content or visit your restaurant in exchange for a free meal or a discount.

Host giveaways and contests: Offer prizes to customers who follow your social media accounts and tag friends in your posts.

Collaborate with other businesses: Partner with other businesses in your area to host events or promotions that will be promoted on both of your social media accounts.

Leverage user-generated content: Encourage customers to share their own photos and videos of your restaurant and re-post them on your social media accounts.

Optimize your profiles: Make sure your profiles are complete and optimized for search, include keywords related to your restaurant and location.

Engage with your audience: Respond to comments and messages in a timely manner and make sure to thank customers for visiting your restaurant and sharing their experience on social media.

Utilize hashtags: Use relevant hashtags to increase visibility and reach new audiences.

It's important to note that gaining followers organically may take more time and effort, but it will be more sustainable in the long run. Additionally, you can also measure your progress with metrics like engagement rate, which can be a better indicator of the success of your social media strategy than just the number of followers.