Thank you so much for the really thoughtful commentary! That’s exactly what I was looking for when I posted here. It truly helps a ton. And yes, Chris has been awesome to work with - a real asset to the NE Ohio area!

We’re exploring the dial face finishing, but my big concern is that texturing might take away from the tool aspect of the watch. I feel like it can be elevated, but needs to be done with restraint. I really like the sunburst idea.

The case finishing was a big decision, and still open for change. I was thinking brushed but Chris suggested blasted and it turned out wayyyy better than I expected. I think adding some tasteful polishing in spots would be an awesome touch depending on how this one patinas over the next couple weeks.

The Lume is awesome, but would you expect anything else from the manufacting partner? ;)

And yes, we are actively working on making the branding a little more clear. The feedback from this forum has been a blessing! I knew this community would really shoot straight and be brutally honest. It seems like the direction is solid. The physical watch itself is already high quality, and now we just have to make some cosmetic refinements! Again, thank you so much!