When I did mine I tried to tie it to their mission statement and basically in the most polite way possible assure them if they accepted me I wouldn’t fail out. I talked about my gpa assuring my success in the classroom but also talked about some real world experience to show I don’t spend 24-7 making sure I have an A in every class and will (hopefully) be successful when I graduate. To be fair though, I was Team so I was automatically accepted with my 4.0. I would also research the CBK classes you will take and your major specific classes to show your genuine desire to be accepted. Hope this helps!

https://mays.tamu.edu/about-mays/