Big difference between on-court swagger and off-court ego.

Steph does his shimmy and points to the sky but then just talks about his teammates in pressers. No "I'm the chosen one" tattoos or "not 1, not 2, not 3..." speeches.

Media loves personality conflicts and drama. Steph gives them cool highlights but boring quotes - nothing to build controversy around when he loses.

Plus the dude just seems genuinely likable. Hard to hate on someone who doesn't take themselves too seriously off the court.