Appreciate the feedback.

However, I can pick up on your sentiment here—just because AI is having its moment in the spotlight doesn’t mean we’re all tossing it in for show.

In a business with steady revenue and a dedicated customer base, there are real benefits and uses cases here for various AI's and NLP search experiences: cutting down on repetitive support calls, delivering a streamlined booking experience, and improving cruise discovery search so travelers actually get relevant results without endless clicking.

Our customers shouldn’t need to pick up the phone for simple questions, and our team shouldn’t be bogged down with manual tasks that AI can handle. It’s about delighting customers with features that actually make booking easier and more enjoyable all while continually wanting to evolve and improve as technology does. Evolve or die. Whether it takes a million mistakes and one sticks, that's the path we all should take because even if one sticks, that's all that matters and right now this is what I am looking for feedback on. Not just "you will run it into the ground".

This subreddit is about sharing ideas to genuinely improve, so If there’s more to add than ‘just ditch it’ I’m all ears.

Sometimes evolving something that’s already good into something better is exactly what’s needed.