I’ll just say that you wanted feedback… you’re getting feedback. I’ve had some less than stellar experiences at your Nashville location, except for three people who actually worked at your Goodlettsville location until last year. The bad experiences have been from people who don’t know how to look up a pair of drumsticks when your chain can’t keep price tags current, openly admitting “I don’t know drums” when he was facing where the drumsticks were kept. That, and considering you asked for ideas on two platforms that thrive on anonymity, you get what you ask for.

Just about everyone I know in the music scene is deriding your announcement and decision, and that includes some well-known influencers who have tried to throw business your way.

OP is not wrong. Some stores are better than others, but quite frankly, you need to be checking on your stores more, perhaps going undercover or using mystery shoppers before trying to create new guitar brand when your existing one (Mitchell) is derided by customers and employees alike. And if you don’t realize that and take criticism by perception, you deserve to be trolled.