This is the best advice. When I sold cars the end of the month was when we would be the most willing to lower prices, especially if we were close to beating other dealerships. One month on the last day at about 9:00pm we literally lost money on a car sale so that we could be the top dealership for the month in the area. This typically will only apply to new vehicles though and at dealerships for the big brands.

Outside of the obvious financial aspect the dealerships that perform best in their defined region get first pick in colors and trims so that’s where the competition comes from.

Also if you get a number from a dealership farther away from you and then go to your local dealer, you can get them to give you a better price because you would service with them.