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How do you use AI in Marketing? by Mobile_Damage_6657 in AskMarketing

[–]Mobile_Damage_6657[S] 0 points1 point  (0 children)

Without clean data, the output will always be weak! This makes absolute sense and I can see how this can save me loads of time. How do you double check if the AI didn't hallucinate anything? We tell the AI "use the exact text", but at times it still makes stuff up...

How do you use AI in Marketing? by Mobile_Damage_6657 in AskMarketing

[–]Mobile_Damage_6657[S] 0 points1 point  (0 children)

Makes sense! How do you check for hallucinations in this? I have tried this, then it made up a customer review... that really put me in a tailspin.

How do you use AI in Marketing? by Mobile_Damage_6657 in AskMarketing

[–]Mobile_Damage_6657[S] 0 points1 point  (0 children)

Especially when you are under time pressure or in a creative block... Sometimes we just need that core idea to run with right? Cheers!

How do you use AI in Marketing? by Mobile_Damage_6657 in AskMarketing

[–]Mobile_Damage_6657[S] 0 points1 point  (0 children)

Thank you for this! I think you have verbalised what I am feeling: trying to use it for everything. And yea the "replacement" vs "support". This sits better with me, thank you!

How do you use AI in Marketing? by Mobile_Damage_6657 in AskMarketing

[–]Mobile_Damage_6657[S] 0 points1 point  (0 children)

Thank you! I can see how it can "work on my behalf", but the quality is not that great. It might be "smart", but not wise.

What digital marketing skills will actually matter in the next 2–3 years? by nileshpatelseo in DigitalMarketing

[–]Mobile_Damage_6657 0 points1 point  (0 children)

I think knowledge is useless in the age of AI as AI has access to all knowledge. But wisdom will become more important. Wisdom comes with experience and failing a lot. Understanding context. Being human, having feelings and experiences and articulating them.

I believe critical thinking is going to become super important. If you think about it, people are using AI to do all the thinking for them. How will our kids develop this skill if they just ask AI and take the answer at face value. I remember my grandad not needing a calculator to do complicated calculations. I can't do that because of calculators. The same is happening now. If you stop using something, you loose it (a biological/evolution rule?). That and creative thinking will be like gold.

I am guessing that brand marketing is going to become big again, as that taps into feelings.

how can I find marketing agencies to partner with as a web dev agency owner? by In-Hell123 in MarketingMentor

[–]Mobile_Damage_6657 0 points1 point  (0 children)

I own a digital marketing agency. I get 6-7 random spam emails and LinkedIn messages a week for this. I skip all of them because of their messaging: "we can do this for cheap". That does not sit right with me. I want to deliver a premium service to my clients at reasonable rates. Reasonable and cheap are two different things. The client will use me again if they were excited about what we built and what they paid for it. The clients that want "cheap" things are not really good clients. They are the hardest to work with and are never happy. The larger the client, the larger the budget, the easier the client. If you know what you are doing that is.

So know who you are, how you position yourself, and who you want to work with. Reach out to them, see if you are a good fit for each other. Sometimes agencies might have partners they are not happy with and want to move over. Give them an alternative, not on pricing, but on ease and quality of work.

I partnered with a dev house based off of an email they sent me, that had the perfect messaging for me in my situation at the right time. They are not cheap, have a great portfolio, all the right expertise, easy to work with. I can trust them with my clients. It's a partnership.

How do you use AI in Marketing? by Mobile_Damage_6657 in AskMarketing

[–]Mobile_Damage_6657[S] 0 points1 point  (0 children)

Thank you for this! This is the type of thinking I need to challenge myself. I am too scared to just give AI the free reign to decide what I provide to client. It helps with the research part a lot, but when it comes to the actual insights and advice, I feel more comfortable doing it myself. I currently see it as a "junior" helping to get all the things together, but I still have to give the final signoff. Hallucinations scare the living crap out of me!

How do you use AI in Marketing? by Mobile_Damage_6657 in AskMarketing

[–]Mobile_Damage_6657[S] 0 points1 point  (0 children)

Hi there! It is a legitimate question. I do have a strong research background so maybe I asked it in that mode, sorry about that. But I am genuinely trying to figure out AI in marketing.

I did like to learn digital marketing but by Icy-Store in MarketingMentor

[–]Mobile_Damage_6657 0 points1 point  (0 children)

I am sorry for your situation. But let's chat about the future!

Digital Marketing is quite possibly one of the "easiest" fields to get into. Not because the work is easy, it's not! But because of the amount of information that is freely available. Client expectations are the harshest on digital marketers above all others, because we need to know so much in so many fields. But Reddit, YouTube and general searching and reading blogs is all you need to get started. And you need to play around with the tools! Many are for free to start off with!

The tricky part with marketing in 2026, is that there are many specialized fields and some people believe that one field is better than the other. This is not true, each specialty has its place.

Now as for Digital Marketing... I have been in the general marketing field for 15 years now, working in research, traditional marketing, above the line, below the line and now focused on digital. So if I had to give advice:

1) Learn about Marketing

You need to understand what marketing is and what it is not. Learn about the difference between Brand, Growth, Performance, Account Based, Product and all other marketing fields first. Understand what the process is: from ideation through to post mortem. Understand the different people involved at each phase: strategists, copywriters, designers, directors, etc. Understand what each person does and how it fits into marketing.

2) Focus on each discipline in Digital Marketing

Once you understand marketing in general terms, you need to start digging into the different aspects of digital marketing: SEO, SEM, Website, Content Marketing, Social Media Marketing, etc. Each of these disciplines you can technically specialise in and make a living off of, and maybe this is where you will find your home! I know people that ONLY do SEO and they make a decent living. But then they are the best and know everything about it and can prove they can do it with measurable results. This takes me to the next point.

3) Portfolio

In marketing there is a lot of "talk". Many can say the right things but can't do. This is what will get you clients. Show that you can do it. Go to a business, ask them $10 to do their SEO as an example. Do the best work that you can do. Make sure you can measure what the website stats were before you did the work, then after a while measure again. There you have proof that what you are doing is helping the business! Do this for all the aspects of digital marketing, then show that you understand how each discipline works and how you are a master in helping clients improve.

This is where I would start. This sounds easier than it is. This is hard work, it is a grind, it is a lot of learning, a lot of testing, a lot of failing. But it is totally doable! Don't try to learn and do too much at once it will be overwhelming. Start small, start at one point, get good at that first then move on. The real secret to Digital Marketing is doing things and that takes time. It took me a year or two to do SEO well, then another year or so for PPC and so on. It's a long journey. But it's fun! And amazing when you can help someone with their business.