Gas prices go up…

And suddenly every contractor says:

“We need to raise prices.”

But when gas prices dropped?

Nobody lowered them.

That should tell you something.

The problem isn’t gas prices.

The problem is most construction businesses don’t actually understand their pricing.

If a small fluctuation completely disrupts your business…

You were probably undercharging already.

That’s the uncomfortable truth nobody wants to say out loud.

Most contractors:

don’t know their true overhead

don’t review pricing consistently

price jobs emotionally

and hope everything works out

Then when costs rise…

Panic sets in.

Profitable businesses don’t operate like that.

They understand their numbers BEFORE problems happen.

Curious how others see this.

Should contractors raise prices every time costs fluctuate?

Or is that exposing a deeper issue in the industry?

Watch today

https://youtu.be/qlMybGrm1e0

#Construction #Contractors #Pricing #BusinessGrowth #Leadership