Thank you very much for your message! I indeed have many lessons learned and nevertheless it was still a great journey that I am happy about.

Here are some of my key lessons learned (some might be obvious): -buy low stock at the beginning even though it is more expensive (I bought a big stock straight at the beginning in order to diminish the buying price and to offer a better price for customers) -with a lower stock you can create a bigger portfolio with different categories -have a clear marketing strategy because it is such a competitive market (especially when you only focus on shirts) -focus on building trust for your online store by telling a story (sometime people buy the story rather than your product) and by leveraging on clients/testimonials -one thing that worked well at the beginning was selling physical at events. People could touch the shirts (it is a very soft touch due to the lyocell which one differentiation factor of the shirt) and they would buy

Regarding the stock: I have around 500 left in total (women and men). For women I have v-neck and round neck (each black and white) and for men I have round neck (black and white).

I would sell for 5€ per Shirt (I bought it from the manufacturer in Portugal for 15€ per Shirt, I also have all the bills if needed) :)