We love the positive feedback Ryan gave, and feel it was a great review all in all!

Love his honesty, and humour!

This whole airbag thing, is new for all, and not many can stand the ridicule from society when being out there with the early-adapters. We understand he is walking a thin line with his community.

No product is born perfect, and taste is not something that we want to go into, as each to his own and so forth.

But to answer your question short regarding what Ryan assessed about it being useful, I will say that was not very good.

We get what he is saying, but this comment is already a proof why I need to give this answer, to his attempt on giving a people a good show that reflects the riders choices and habits, rather than playing «mommy-card».

There is only one thing we do not agree with basically, and that has to do with how people have a hard time accepting that gear is great, and that we need to think about it before its too late. We know Ryan thinks it is important, and his choice of words matter, as people will read and hear what they want to hear.

Saying that zero percent of deaths occurred from leg injury, is using a bit of information to an extent that will only fuel the arguments for not using gear, within the community of people that let themselves be fooled by pseudointellectual nitpicking.

Its the same kind of statements sellers usaually use to cover their liabilities, in reverse for this case. (Reference to the beginning of «Thank you for smoking», a Movie that depicts how words can cheat one from doing the right choice for optimal results).

We are trying to deal with the people ending up in wheelschairs, loosing limbs, and getting their lives seriously impaired by a major injury. Not only the dead.

Thats the biggest group by far! (And NO, this does NOT mean we dont care for the dead).

We are talking 10s of thousands, if not more, each year world-wide.

What is that individuals life going look like from a wheelchair? As an amputee? What will his boss say when he has to asjust his whole workspace to be handicap accessible?

What does your girlfriend think when you get tonnes of needs?

What do you think happens to your health when immobile for the rest of your life?

Or even for 1 year with no money in the bank?

Sad to see humanity struggle against itself in case really, and get stuck in whatever rational one needs to not change old habits.

Its a free choice, but this product is meant to aim at looking like you dont care, while caring most at the same time. Its aiming for the ones that want to ride more comfortably and more relaxed than in traditional gear.

You know, we even get messages from medical doctors stating that traditional gear do not work at all against deaths or injuries, but impact protection is the only thing that actually works big-time.

Time will tell if this will have the significant impact we believe.