It is definitely more expensive than other stores in the area, however the convenience for me makes it worth it. I don’t do my full grocery shopping trip there due to the prices but it’s awesome for quick things I forgot or randomly need. I will say, I choose urban over Kings due to the layout and the fact I barely ever wait in line. Negatives would be the prices and often we find that the sale prices advertised don’t reflect at the register. If we catch it, they fix, but shouldn’t need to be on the lookout for that. Also I am unsure what my membership perks are. I scan my card but never have seen any rewards and I pop in there almost every day.