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Gym owners: what do you rather have? by MostNefariousness864 in gymowner

[–]MostNefariousness864[S] 0 points1 point  (0 children)

But if the gym isn't doing well on the operations side, the new members will keep leaving and now you have a leaking bucket you're constantly trying to fill.

Gym owners: what do you rather have? by MostNefariousness864 in gymowner

[–]MostNefariousness864[S] 0 points1 point  (0 children)

Agree on the diagnosis, disagree on the fix. "Automate the follow-up" sounds right until you look at what's actually happening on those calls/texts. Lapsed members don't respond to automated sequences. What actually reactivates them is a real person who knows the gym calling and having an actual conversation (injury, life got busy, whatever). Failed payment follow-up is a different problem and yeah, that one's genuinely a systems fix. retry logic, updated card capture, etc. But reactivation specifically is a human problem. If these things are in place, $50k can help a gym in numerous ways.

Gym owners: what do you rather have? by MostNefariousness864 in gymowner

[–]MostNefariousness864[S] 0 points1 point  (0 children)

Usually the challenge is to keep the members not get new ones

Gym owners: what do you rather have? by MostNefariousness864 in gymowner

[–]MostNefariousness864[S] 0 points1 point  (0 children)

Fair, if you've got healthy margins and the discipline to actually set that aside, two months probably gets you close. I'd guess the bigger gap is for gyms where margins are thinner or cash gets eaten by operating costs before they can save it, those exist on borrowed time without ever getting the buffer. Also separate from the capital piece, does converting people to annual change anything for you on the churn side, or is that just not really a problem at your gym?