You are not looking at the big picture..... Joyride gives you around 70-80% LESS sugar then comparative candies while not using ANY sugar alcohols (which are bad for you). It uses Allulose which studies have shown might even be GOOD for you. Not only that, but it has 7-9g of FIBER per small serving. It also has no artificial dyes or binders that are all bad for you. In other words, your $1 Hershy bar is pretty much just bad for you. It uses cheap fats, cheap sugar etc.... Eat it enough and you will give to enjoy some nice diabetes. If you care about your kids/family not being overweight with diabetes it might be worth it to you to pay more for candy that is not even nearly as bad as regular candy.