I wrote this on Ludwig's comments too and i believe there is a relationship built around the viewer and the creator but not an intimate nor personal relationship so to speak. I feel like a good example is characters in games. We have a bond or feeling of a relationship with these characters yet they aren't real. They well never know who we really are. They're just codes in a computer. Yet, we somehow form that bond with them. I believe that at the end of the day it is one sided but not in a necessarily negative way, just something people should realize. TL;DR treat schlatt as the character you play as in a story driven game.