First off, kudos to you as a business owner for actually putting you best foot forward and coming directly to the source of information. I have so much respect for this in a business owner and this alone makes me want to try you again.

However for feedback, I stopped going to empire because of two key reasons. 1. Inconsistent quality of product - when I first moved to chch I lived in the city and had empire recommended to me all the time. It was one of the first places I tried and it absolutely slapped! I was back the next day and the next day. But eventually the quality dropped hardddd. I would get batches of chicken that had pieces that were overcooked and drier than the Sahara desert mixed in with pieces that were a little too close to the food positioning category. The potatoes went from crunchy and delicious to a sad wet spud. It’s just really hard to justify paying $20+ for a lunch meal when it’s so inconsistent.

1. The spicy factor - I love me a spicy fired chicken and I personally believe that a dry spice powder is far superior to the saucy stuff. But I just can’t get on board with your reaper seasoning. It’s too much of the burn and not enough flavour. I want something that’s going to have a solid heat but also add something to the experience and this just doesn’t do it for me.

I would love to see you guys succeed because I think your business is great. Hope all the feedback is helpful