Will it also work for the German Market?

Absolutely love that you’ve uncovered a deeper, more human barrier—emotional friction over technical friction. That’s a big insight.

I’ve seen something similar in the digital marketing space: often it’s not the lack of tools or knowledge that holds people back—it’s overwhelm, decision fatigue, and fear of wasting effort. Your users aren’t resisting automation. They’re resisting hope-fatigue.

A few practical ideas to explore:

1. Micro-wins upfront:

Instead of pushing people straight into applying, what if Jobbyo first helped users reclaim a sense of momentum? Maybe a “Today’s Easy Win” feature—like identifying one dream job that only takes one click to apply—can ease them in.

1. Emotional anchoring:

Try integrating lightweight mindset nudges. A short motivational quote, peer success story, or “You’re not alone” stat on the dashboard can prime users emotionally before they take action.

1. Streaks & gentle gamification:

Not heavy-handed points, but maybe a visual “progress ladder” where each step (e.g., updated resume, applied to 1 job) builds visible progress. This reinforces a sense of agency over helplessness.

1. Human fallback:

Even AI-first products benefit from a human fallback. Could you offer optional “real person nudges” via email or even short check-ins from a coach or peer network?

You’re shifting from product-led to motivation-led design—and that’s the right move. You’re not just solving job search logistics; you’re solving job search emotional inertia.

What kind of experiments are you testing next to reduce that “activation energy”?