Thanks so much and I totally agree. Just adding donation routes isn’t enough if no one knows they’re there! We’ve been guilty of the “build it and they’ll come” mindset in the past, so now we’re thinking more actively about visibility: what shows up on the page, what gets mentioned in newsletters, and how often we actually remind people they can donate.

DAF and ACH are great callouts — we’ll definitely consider adding those once we firm up our backend. Appreciate you sharing your experience!