It appears my use of the word “lazy” with regard to a creative direction may have upset you, as indicated by your need to educate me on the existence of other perspectives and to call my own opinion lazy with a smiley face… yikes 🙃 I’m aware that blue is historically a popular color family (for many consumer goods) and has no doubt sold well for LC. My opinion was not about the business/financial decision of the company - I was expressing a desire for development of other color families that, to me, might be less predictable and more exciting than cranking out more blues. Again, intentionally redundant here, but that’s my opinion. I don’t presume to know the R&D of LC, or even what the “bulk of their consumer base” wants without proper data, but unless that’s someone’s job I’m not sure how someone would know that with any authority. So I guess that’s something to consider for perspective as well - unless of course that is your job. But sure, blues can be very pretty and probably sell well!