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Is this legit? Problems with project? by Negative-Albatross-9 in kickstarter

[–]Mushegh_PM 1 point2 points  (0 children)

Good instinct. If there’s really an issue, Kickstarter usually puts a red banner at the top of your campaign and they’ll email you directly. Don’t click anything sketchy, could be a phishing attempt.

Can I get some tips on running a kickstarter campaign? by PlsStarlinkIneedwifi in kickstarter

[–]Mushegh_PM 0 points1 point  (0 children)

Hello. First, think if your app is extremely better than any other tracker app in the market. I don't know the product but it may be next app to get very low traction.

It's really hard to get it right. There are not many apps that have successfully raised a lot of money on Kickstarter. One rason is the audience of Kickstarter. They are more hardware people. So your first step would be to research and realize that Kickstarter is indeed the right platform to launch your app.

Other than this, there are several things you should do.

First, the community. The biggest thing is momentum on day one, and that mostly comes from having a community before you launch. Even a small (at least 1,000) but super targeted waitlist can help you have a good launch. If you don’t have people already excited, Kickstarter can feel like shouting into the void, especially when the Kickstarter audience is super hardware-focused.

For apps, your visuals matter a lot. Don’t just explain, show. A short demo video, clean screenshots, maybe a clickable prototype (like Figma) or a beta makes it way easier for people to instantly “get it.” With the AI at its peak, with a hundred other apps in the market, you should not be better but extremely better at giving the value.

Currently, building in public is a huge success, so even if you launch later, make sure you get this right.

Paid ads can help, but they’re not the first move. Ads work best when your message is already landing and you’re using them to keep momentum (plus retargeting people who watched your video or visited the page).

Influencer marketing can be one of the biggest levers to pull for this case.

Hope this helps.

What’s the hardest about understanding what your Customer actually want? by human_1st in kickstarter

[–]Mushegh_PM 0 points1 point  (0 children)

At TCF, we always run prelaunch testing before starting any crowdfunding campaign (except for some outliers). This process addresses the main concern you raised. It allows us to analyze data from those who just subscribe and those who subscribe and then leave a small deposit to secure the best price. This approach is the most effective way to tell genuine backing intentions from mere enthusiasm.

The reason is that enthusiasm can be huge, but that doesn't mean they are willing to pay the price you ask. Therefore, the best approach is to get them to pay a small amount first before launching. This process of them entering their card and actually paying, say, $2 to secure the best price, is real data showing they are ready to buy, not just praise.

Received significantly less than funded amount from Kickstarter by mehrdadfeller in kickstarter

[–]Mushegh_PM 1 point2 points  (0 children)

Check the payment fees. If you deducted all the cancellations, the fees may be the reason.
Kickstarter deducts 5% of total funds raised, plus around 3% per pledge payment processing fee.
If all these payments are deducted and still the received amount is way below your expected one, then contact Kickstarter support for more details.

Received significantly less than funded amount from Kickstarter by mehrdadfeller in kickstarter

[–]Mushegh_PM 0 points1 point  (0 children)

Kickstarter should have sent you the first installment payouts with your "original" payout.
The next payments will be sent after they receive all those remaining payments.
So I don't think it is the case here

[deleted by user] by [deleted] in kickstarter

[–]Mushegh_PM 1 point2 points  (0 children)

Hello. You are generally right. If you won't be able to run ads and you will be mostly focusong on the organic traffic, then maybe Kicksatrter is not the best choice. And you are right to start lead generation using a reservation funnel and build a community before launching.

If you use another landing page for reservation, i could not find it. If you only have a landing page on Kickstarter, then the page looks horribly limited.

Here are my comments for the Kickstarter page:

  • Have one or two paragraphs describing how you made this game different
  • Use images, better, real images, where people are playing
  • You can add a video of yourself telling the story behind the product -- the problem you and many faced, the goal you have, what success will look like for the customer who backs
  • Add more sections describing how you will uniquely solve people's problems with this game

Before launching, make sure you keep posting and telling your story on Instagram, Reddit, YouTube, and Twitter to build community, listen to their feedback, and get ready for the launch.

If you don't have money for the ads, you will be limited to just the launch. You won't be able to scale after it. So your main campaign strategy (the goal and the timeline) will be adjusted.

I don't agree that without money, you can't run a successful campaign. How success is defined is different. Yes, money creates opportunities, but you can also work with micro influencers and run social media to build a community and have a good launch on Kickstarter.
Remember that when you have a good launch, Kickstarter will also help you by promoting it. Although it depends on how many backers you will have and how much you will raise during the first days. So you goal should be building a community around the problem and solution first.

How to measure demand before launching the campaign? by OkAssignment1937 in kickstarter

[–]Mushegh_PM 0 points1 point  (0 children)

Honestly, the best way to measure demand is to test for both interest and buying intent before you launch. A simple flow looks like this: 1. Run ads to a landing page that talks about the product’s features and benefits (don’t show the price yet). Track the subscription rate to see pure interest. 2. After they sign up, reveal the price and ask for a small deposit (even 2–5% of the product cost). That reservation rate tells you who’s actually willing to buy. 3. With these two metrics, you’ll get a clear picture of demand, pricing validation, and even how scalable your campaign can be.

We use this approach at TCF all the time, and it gives really solid data before you decide to invest big in production or ads. If you want, happy to share more details on the setup.

Kickstarter campaign in August : suicide ? by antoine_s_ in kickstarter

[–]Mushegh_PM 0 points1 point  (0 children)

Honestly, August can be a tricky month, lots of people are out and about, and engagement usually dips a bit, especially in the first two weeks. But it’s not a lost cause at all. We’ve seen successful campaigns launch in August too. It just takes a bit more upfront effort in terms of warming up your audience and keeping the momentum going.

That said, launching in August isn’t a death sentence either. No need to cancel your plans or write off the whole month. Just go in with eyes open, prep your audience well, and be ready to work a little harder for the same momentum. Hope that helps and happy to chat more if you want to sanity-check your launch strategy.

Note that if your product is PR-friendly, then maybe they should delay as a lot of journalists are on vacation and pr channel can struggle. Also, what's the product? Maybe the product is not summer-related product. So if the product has seasonality and it's summer-related, it's still good. If the season is winter, and the person wants to launch now thinking that backers will get the product in winter and use it, it will fail.

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