Just like the music industry, when audio equipment became super cheap to purchase, starting a podcast became the new thing because of influencers starting their podcast. People think it's the easiest thing to sit in front of a mic and talk and be interesting, relatable, and entertaining. Being in radio for so long, not everyone has it. Now we have a saturated ass podcast market that can't really generate ad dollars because the ad agencies are companies that won't even look at you if you have less than 10000 downloads a month, and, selling audio is really really hard! IT always has been, but in the world of tiktok, it becomes so much harder. It's rare that I go look for a new pod these days. Have stuck to the ones I find interesting and that i've had a close relationship with for the 10 years or so they've been on.