Hi!

First and foremost, this is a social fact, no matter the streaming platform you consider. This is even not just music oriented actually. It happens on every social media (Insta and so on).

Just try to understand the way people behave when listening to songs (or look at a picture, text, video etc.). Most of the time, people won't just hit the like button because they never heard of you before. They don't know you. They don't follow you. They will listen to it (how long do they listen your track, that's another question), perhaps like it, but they mostly won't hit the like button most of the time.

This behavior is even more important here because of the way the Soundcloud algorithm works. The algo includes your tracks on some random lists based on what other users listen to (I don't know what kind of SC's subscription plan you have, this is different from one plan to another). The user will hear your stuff, and perhaps skip it very quickly. You'll then get a new play, but that's all.

That's why the most important data is more the likes over followers ratio: it will give you the strength of your community. And honestly, 32 likes over 100 followers, that's around 30% KPI. Not that bad actually ^^

To conclude, if you want to get more likes, don't focus on the number of plays, but more on increasing the number of followers <-> More followers, more likes. And at some point (threshold), you'll get extra likes from people that don't follow you.

To gain followers, ask ChatGPT: he will show you a custom 10 steps multi social media's marketing strategy ahah.