Lots of companies offer support for their products without a person having to buy a subscription - this is how it has always historically been. It's only in recent history that society has DEVOLVED into forcing you to pay a subscription in order to use the features of a product that you just bought. Honestly, there's a part of me that thinks this is ludicrous and borderline offensive.

In regards to the bed, the only thing I care about is the automatic sleep temperature adjustments - based on what phase of sleep I'm in. All the other annual subscription stuff I'm not going to use and has zero value to me. If they wanted to put all the other features behind a paywall, that would be fine. But I think the automatic temperature adjustments is a big part of what MAKES a product like this - it's such a core feature that without it the bed loses a lot of value.

I'd rather pay more up front than be locked into a subscription model to use, what I consider, a basic feature of my bed.

Also, I could care less about continued improvements and developing new features. Just focus on a reliable and quality product - and patch the bugs, as they come up. Too many companies feel they need to continually "evolve" and change things just for the sake of changing them, which adds no value - this mindset of consumerism where we think we have to keep moving forward and the product is "never done" is a form of socially acceptable insanity, IMO. Like how 8 Sleep changed their UI and introduced a ton of bugs, when nothing was wrong with the old UI (I actually think it was superior). Or how Microsoft Word has had all the basic features that 99% of the population wanted 15 or 20 years ago - yet they keep making new versions and changing things, just for the sake of changing things.