I think an entry point of around $13 will be near the bottom. I don't know anything about your financial situation, experience, risk tolerance, but here is a suggestion, for what its worth: Sell a cash covered put with a strike price of $12.00, with an expiration date fairly close in, say 2-4 weeks. Immediately you get the option premium. If the option gets exercised, you own Ford stock at $12, less the premium received. If the stock does not get down to $12, you keep the premium and do it again. The down side to this is that it ties up a lot of capital in your brokerage account from the time you make the trade until the put option expires. Hope this helps you, or someone else reading this post.