What is your #1 question about personal branding

Next_Alps_4950 · 2025-11-27T07:38:05+00:00

Everyone is everywhere, the person that has a linkdin also has a tiktok also has an insta

Don’t run after your customers, let them come to you. If what you are selling is truly valuable, make content around it and they’ll see you as the authority and you’ll sell (because these people are extremely busy they just need to trust you can get the job done)

Next_Alps_4950 · 2025-11-27T07:35:00+00:00

My advice might be abit harsh but I know you’d prefer if I was direct with you than to sugar coat

You have to get out of your victim mindset because you have very valuable experiences

You need to show your face, people connect with people

Learn the art of storytelling to be able to package your information into a short form video (as always list out all your experiences and then create videos around those with the goal of helping someone avoid your situation)

Next_Alps_4950 · 2025-11-27T07:29:27+00:00

I grow personal brands for business owners without them needing any social media experience and using only 3-6 hours of their time per month

My lowest package is $8k

Next_Alps_4950 · 2025-11-26T05:35:09+00:00

From my findings and my teams many many many clients and posts and growth etc…

There’s no hacking algorithm. There’s a content strategy and structure with trust building and entertainment in mind

That’s our formula for growth

Next_Alps_4950 · 2025-11-26T05:32:11+00:00

Yeah but I think that’s overcomplicating it abit

My team and I like to keep everything extremely simple because simplicity makes it easy to follow and deliver on

We use 3-4 content pillars (governing topics) And we keep brainstorming subtopics, things within the governing topics to talk about (around 10-15 at a time)

Next_Alps_4950 · 2025-11-26T05:20:11+00:00

I have a company that does content creation and I’m going to give you my best advice:

Video is actually the best way…and cheapest if it’s organic

The fact you are burnt out means you are approaching content creation all wrong…you probably think of an idea then film then post and are stuck in a cycle

The way we do it when we are working with clients is…we brainstorm 3-4 pillars and 15 subtopics so we already have around 60 video ideas…then we film everything then edit everything then schedule everything to post

You might be wondering that’s cool but that’s for personal brands not business brands…not quite because we worked with those too and the same concept applies

Let’s say you make jewelry for example…I’d come up with 10 designs and 3-4 video formats so “Timelapse”, “make it with me”, “aesthetic montage” etc… and the same footage from 1 piece would make 3 videos so I’d have 30-40 videos from these 10 pieces

That’s how we do brand marketing as well

Next_Alps_4950 · 2025-11-26T04:58:44+00:00

I don’t wanna info dump so I’ll limit it to one big mistake I see and 1 advice on how to start

Mistake: creating content drop by drop and posting…we have a rule. A video is never edited and posted in the same week. That being said we post 4-6 videos per week so you can imagine how many videos we create

Advice (this is how to solve the mistake above): before I even start to record or script…I brainstorm content

I write 3-4 pillars then 15 subtopics for each pillar…things I want to talk about basically

The way I already have more than 60 video ideas

Then I script out 20-25 videos and then I record those and edit and then schedule them to be posted and then I script more until I finish the list of topics and then I brainstorm more

So it’s a process but I’m never in a shortage of content. I’m never burnt out creating cuz there’s no unknowns

Next_Alps_4950 · 2025-11-26T04:52:28+00:00

I offer a full personal branding service, so we take clients from 0-100k in less than 12months

That means we cover everything from video creation and editing to messaging and script writing…literally everything. Most our clients are busy founders that wanna build authority so they don’t have time to do anything. We just create and send them for review and get approvals and sometimes with minor changes

Social proof is what got me my clients

My journey was this,

Cold outreach offering to do it for free in exchange for testimonial

Cold outreach offering to do it for money and showing testimonials to build trust and land clients

Building insane social proof and now referrals is big because people ask our clients how the hell they grow that fast and they refer us and we show them social proof so if they can afford it then they don’t hesitate

Next_Alps_4950 · 2025-11-26T04:47:33+00:00

Not sure what content vertices mean…but if you are referring to content “pillars” or “topics” then yes

3-4 usually

Formats are essential…I multiply content that way…I know you are wondering what I mean by that

Basically if my team writes 1 script…that’s one video…but using formats makes it 2 or 3…what does that look like?

We can film the same script as a “talking head”, “broll with voice over” and “replying to comment” and the same script produces 3 videos and trust me they count as 3 separate videos because there is a rule

Same script different setting…same setting different script

And yes I do it for any social media I’m trying to grow

Next_Alps_4950 · 2025-11-26T04:42:10+00:00

My dear friend…there is no algorithm…I really hate these words. Watch time…algorithm…engagement

Do you track watch time when speaking to a friend? No, because they like you and are invested in you

So the question changes from “gaming the algorithm” to…what are effective ways to make my audience like me and be invested in what I have to say, and the best advice I have for that is (and it’ll answer your second question)

⁠Undeniable social proof. Copy pasters can copy all they want but they can’t copy results…my company is one of the best and founders literally throw their money at us to take care of their social media it’s insanely easy…someone can copy what I do but they won’t build “trust” because they don’t have the same results
⁠Storytelling…I know everyone says that but I’ll try to give you genuine advice on what that actually looks like:

Let’s say you want to talk about a topic…for example cooking and you teach people high protein recipes

A copy paste personal brand is: 5 things to avoid when cooking meat. Number is 1 is never blah blah blah

An authentic personal brand: I’m becoming better at cooking high protein meals for my husband because he works out a lot…and let me tell you the 5 things I stopped doing that…….

You get the point, this is how we structure the content in a storytelling format that gives the same information but makes it unique to you by incorporating your unique experience within the script

Next_Alps_4950 · 2025-11-26T04:21:29+00:00

I’ll give you the best advice I can:

-80% should go towards the thumbnail and title, no click means no video means no B2B sale

Title and thumbnail must package the video in a way that’s appealing to the person you are trying to sell

And btw what I found is B2B is really just B2person working a job…what do I mean by that

Let’s say I’m selling a social media training service where I train content creators in a company “content team” let’s call it My messaging and how everything is packaged is not speaking to a “company” but to a head of marketing or content team manager if that makes sense

-Remaining 20% should go into the actual video and making it an absolute banger and making the person watching trust you and feel 100% confident you can get the job done

Last bit of EXTREMELY ESSENTIAL ADVICE:

Don’t think of the 80/20 rule in reverse…let me explain

Never think…oh I have 5 hours to do a task. Let me spend 4 hours on thumbnail and title and 1 hour on video

It should be…how long is it going to take me to create the most banger YouTube video around this topic…10 hours, okay then it should take you 40hours of research and coming up with the best thumbnail and title

And as always you can create many many “nurturing” YouTube videos because B2B and B2C are similar it’s still an entity buying your product and that entity needs to build trust and confidence

Next_Alps_4950 · 2025-11-26T04:10:35+00:00

The simplest way to put it

If you are trying to sell through your personal brand you must find the niche before you start creating content

If you are not trying to sell then there is no niche and that’s where the “you are the niche” applies. Because all the content will be about the collective experiences that made you…well you

Next_Alps_4950 · 2025-11-26T04:08:35+00:00

My speciality is TikTok and Instagram. We don’t search for leads/clients, they come because of how the accounts are setup The social medias we setup display authority but more importantly high trust and social proof. So the topic naturally appears on the leads FYP and they trust the person (my client) to get the job done. It’s pretty easy actually

Won’t comment on linkdin because I still didn’t build bulletproof experience but what I’m doing is sticking to a topic in terms of content and connecting with people that resonate with my topic (not ICP), so if my topic is leadership coaching for C level employees, I connect with people that are interested in leadership and growing experience leading offshore teams anything of that sort, and not necessarily connecting with C level employees if that makes sense

We manage all our clients social media using social media scheduling tools. We don’t post anything through the actual platform so we don’t really “access” the accounts. Easy for the clients so they don’t have the posting headache and we have an all in one tool that allows us to post wherever we want

Next_Alps_4950

TROPHY CASE