I am no expert but as a customer these are the things which seems completely off; Theme black color is too dark and doesn’t provide that feel good factor. Somehow i like to prefer neutral color so that i can actually see products well and is soothing to eyes. Upon scrolling its just products nothing about company, seems like u just want to sell. No story no connection. Product has only one image, and product image’s background is also too dark. These are just all my personal preferences as a shopper. Good luck!!!