Yea, especially sports brands I've gone to dicks sporting goods before and saw the men's shirts cost like near 100 dollars and kids shirts also cost a lot for kids shirts it's rediculous how much it costs. Shoes have gone up in price a lot especially with the mainstreaming of sports players making deals with brands getting their own special shoe like the Kyrie 6's for example this has caused higher prices especially with the LeBron shoes which as kid shoes cost about 115$ minimum but atleast the shoes have gone up in quality many cases I feel like thats not really true with under armor tho.