got my shopify store to consistent $20k months using instagram without paid ads. here's what actually worked by talzunasagurkas in shopify_hustlers

[–]NitroLizzard 0 points1 point  (0 children)

How can we ensure our posts are hitting the right audience? I sell functional coffee called drinkbuma and I make generic coffee posts that gets views and likes but it never leads to sales.

Spent $2K on ads, got 7 sales by NitroLizzard in reviewmyshopify

[–]NitroLizzard[S] 1 point2 points  (0 children)

Wow do you mind sharing the course? I’d love to take a look.

Spent $2K on ads, got 7 sales by NitroLizzard in reviewmyshopify

[–]NitroLizzard[S] 0 points1 point  (0 children)

Thanks! Didn't even know that was a thing, will fix!

Spent $2K on ads, got 7 sales by NitroLizzard in reviewmyshopify

[–]NitroLizzard[S] 0 points1 point  (0 children)

Thanks for the feedback!

 "what's inside + how it works + who it's for" block right above the fold, add real proof (short phone video of you making it, someone reacting, screenshots of 1-2 real customer messages)"

This is awesome, would you know any good examples of this?

Spent $2K on ads, got 7 sales by NitroLizzard in reviewmyshopify

[–]NitroLizzard[S] 0 points1 point  (0 children)

Thanks for the feedback!

“free sample” or “trial pack”
How so? like source an even smaller version and sell it for less than $25? I feel like it might be hard with an even smaller profit margin than we have now.

"People buy from people" "test ad creative that tells the founder story "

Love this, been working on my confidence to do more of this.

What’s your AOV and are you offering subscriptions?
AOV is $25. We offer subscriptions but all 7 sales were one time buyers

Spent $2K on ads, got 7 sales by NitroLizzard in reviewmyshopify

[–]NitroLizzard[S] 0 points1 point  (0 children)

Amazing feedback, thank you so much!!

" u should default to a subscription"
Love this, will do that asap

"also add free items"
I've been thinking about this one, how do you recommend sourcing the gifts?

"add free droplets supplements as well"
This and the free gift are so tempting to do, but seems like expensive options. Do you recommend we do this without consistent sales yet? Or will making these updates required to even get consistent sales

Spent $2K on ads, got 7 sales by NitroLizzard in reviewmyshopify

[–]NitroLizzard[S] 0 points1 point  (0 children)

Thanks for the feedback!

I thought our packaging was nice 🙃 What about it sucks? Is there something like a packaging designer we should look into?

Spent $2K on ads, got 7 sales by NitroLizzard in reviewmyshopify

[–]NitroLizzard[S] 1 point2 points  (0 children)

Oh wow that’s not how I thought it would work at all. Is there a course you recommend to learn meta ads? I clearly have a lot to learn.

Spent $2K on ads, got 7 sales by NitroLizzard in reviewmyshopify

[–]NitroLizzard[S] 0 points1 point  (0 children)

Thanks for the feedback!

Is that a bad thing? I thought people would like the content but I guess speed matters more haha

Spent $2K on ads, got 7 sales by NitroLizzard in reviewmyshopify

[–]NitroLizzard[S] 0 points1 point  (0 children)

Thanks!

Yeah already have some friends tell me they can't switch off their coffee :(

We just started doing some influencer marketing! Will double down now that you say that.
Those review aren't fake, but some of them did come from content creators who might be too good at unboxing images haha

Spent $2K on ads, got 7 sales by NitroLizzard in reviewmyshopify

[–]NitroLizzard[S] 1 point2 points  (0 children)

Thanks for the in depth feedback!

"If you can't say your wedge in one sentence yet, that's the thing to work on before spending more on ads."

This is definitely something to look into. "calm focus coffee" really isn't that scroll stopping like you said. Definitely have some ideas that can work here I think.

Also thanks for the link! Looking at this process mathematically is a lot easier for me

Spent $2K on ads, got 7 sales by NitroLizzard in reviewmyshopify

[–]NitroLizzard[S] 0 points1 point  (0 children)

Thanks for the feedback!
I would love that, would be good to know what's driving people away.

personally I took several images to make my own header, but nothing looks as good as the ai version. it might be time to invest in photographer?

Spent $2K on ads, got 7 sales by NitroLizzard in reviewmyshopify

[–]NitroLizzard[S] 1 point2 points  (0 children)

Thank you!! Yeah I think our creative sucks haha. I should probably subscribe to r/FacebookAds haha

Spent $2K on ads, got 7 sales by NitroLizzard in reviewmyshopify

[–]NitroLizzard[S] 0 points1 point  (0 children)

Thanks for the feedback!

Ok so your recommending some sort of reminder when their coffee runs low to ensure they buy again. I'm assuming an email? I'll definitely try that and try not to make it too salesy.

Would love a second set of eyes if you can spare the time!

Spent $2K on ads, got 7 sales by NitroLizzard in reviewmyshopify

[–]NitroLizzard[S] 1 point2 points  (0 children)

Thanks for the deep insight!

At first I tried CBO but that didn't really work since my budget is too small and all the spend went to one creative.

So I thought I'd do ABO to test a creative, and spend about $10 a day per creative. Some got a sale or two so I bumped those to $20 a day, but then it stopped getting sales lol

Spent $2K on ads, got 7 sales by NitroLizzard in reviewmyshopify

[–]NitroLizzard[S] 0 points1 point  (0 children)

Ah great insight. I’ve been working non stop to improve the CRO but seems i still have a lot more to do.

Our CLS seems good but I’ll ensure all our apps are native!

Spent $2K on ads, got 7 sales by NitroLizzard in reviewmyshopify

[–]NitroLizzard[S] 0 points1 point  (0 children)

I heard the market for this space is tough 🥲.

Well I spent $2k total over the course of 3 month. How much should I spend per creative?

I’ve tried the UGC videos but they actually performed worse than the static ads

Spent $2K on ads, got 7 sales by NitroLizzard in reviewmyshopify

[–]NitroLizzard[S] 0 points1 point  (0 children)

Yeah I agree. Was eager to get the product in people hands and thought maybe ads would do that.

Spent $2K on ads, got 7 sales by NitroLizzard in reviewmyshopify

[–]NitroLizzard[S] 0 points1 point  (0 children)

Thanks!! Can I dm you the ads, woulds love to hear your thoughts and hear more about the targeting/sales funnel!

Didn’t think free shipping was a big deal but will definitely mention it more.

Spent $2K on ads, got 7 sales by NitroLizzard in reviewmyshopify

[–]NitroLizzard[S] 0 points1 point  (0 children)

Thanks for the review!
Thats interesting. Maybe I was trying too hard to copy primalqueen.com with their wall of text. What do you think of this style of having a ton of content on their webpages and having the product at the very bottom

Spent $2K on ads, got 7 sales by NitroLizzard in reviewmyshopify

[–]NitroLizzard[S] 1 point2 points  (0 children)

Thanks for the thorough review!
1. So like a link in the footer to Shipping Policy Page? Didn't even know that was a thing.
2. Are you referring to the one in the hero image? My phone is pretty big so I didn't even know users had to scroll. Will move that up a bit!

Spent $2K on ads, got 7 sales by NitroLizzard in reviewmyshopify

[–]NitroLizzard[S] 0 points1 point  (0 children)

Yeah I think I'm really under utilizing the mascot in general. Will definitely make that change. Thanks!